Content Strategy
·
2026
The One That
Got Away
.
Planned a full strategy to position my personal brand as the trust layer for a founder-led business, before the business itself fell off and the plan never got its execution window.
Challenge
A strategy is only as good as the business it's built around. This one was fully mapped: content roles for each account, a trust-building script bank, and a content calendar waiting for launch. What it couldn't plan for was the business collapsing before the plan got tested.
Results
100+
Several
Didn't get to prove the strategy in market, but it produced a clear, reusable framework for how a founder brand and a business account should divide labor: one carries trust, one carries the offer, connected on purpose rather than constantly.
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