Founder Experience - Artist Marketing Startup
·
2026
I had an idea
but
it didn't go through
Built a social strategy business around a specific positioning, then ran market research that revealed a trust barrier serious enough to shelve the idea entirely.
Challenge
The original positioning assumed the target audience would trust a strategy-only service, but market research showed otherwise: a real, structural trust gap that I could not fix through just marketing. I was running it entirely solo, so it took a lot out of me to put it down.
Results
10k+
100+
100x+
Recognised the difference between a fixable positioning issue and a fundamental trust barrier, and made the call to bank the idea rather than force it. Took the research process, the audience insight, and all my learnings, and had to build the discipline to walk away on an idea I really cared about.
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