Content Strategy
·
2026
More than just
trends
.
A portable speaker whose form borrows from wind-carved dunes.
Challenge
My client had little to no camera presence, so it was a challenge to try to come up with content ideas that would be ideal for a scout as well as consistently available. Even with ideas, I had a hard time with the account posting because I knew virtually nothing about football and had to learn everything from scratch so I could edit their videos correctly.
Results
3
6 month
2
Built a complete scouting-visibility content system from little to no footage — no talking-head footage or prior content experience to work with. Designed three recurring series (Self Scout, The Breakdown, Training/Skill Clips) to translate performance into a scout-friendly story, added bilingual English/Portuguese captions to reach Brazilian scouts directly, and coached a first-time subject through on-camera delivery. Batch-produced and scheduled 12 videos over a 6-week posting cadence, with a scout-facing PDF (athlete card) linked for direct follow-through.
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