

Content Creation
·
2025
Some things
deserve
more attention
Ideated, wrote, and filmed 2 signature series for Dring's account
Challenge
When I had first joined Dring, it was an account full of trends and ads. I believed that more could be done to it to build a genuine community, so I introduced signature series. One thing led to another and I had kickstarted a huge team-building activity (winner got Rs. 1,00,000!) and we had to create Dring's next best game. The biggest challenge I faced was creating a complete game while recording, ideating, and writing the scripts for this series in real time. Apart from that, we lost all footage months later, and had to narrow down the entire series.
For the other signature series, we always had to record post-working hours because it involved real drinking and genuine reactions, so it took quite a lot of overtime for all members.
Results
2
3-5
15+
I conceptualised and launched two original content series from zero, moving Dring's feed beyond trends and ads towards more meet-the-team content. Also iterated content for these series by trying out 3–5 hook variations per reel.


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