Aarushi Sharma

Wed 16 Sep  23:18
23:18

Case Studies

Dring - Series Creation

Dring - Series Creation

Overview

Challenge

Results

Next:

Athlete

→

Content Creation

·

2025

Some things

deserve

more attention

Ideated, wrote, and filmed 2 signature series for Dring's account

TL;DR

2

series created

3-5

hooks/reel

15+

episodes written

Download PDF

TL;DR

2

series created

3-5

hooks/reel

15+

episodes written

Download PDF

Challenge

When I had first joined Dring, it was an account full of trends and ads. I believed that more could be done to it to build a genuine community, so I introduced signature series. One thing led to another and I had kickstarted a huge team-building activity (winner got Rs. 1,00,000!) and we had to create Dring's next best game. The biggest challenge I faced was creating a complete game while recording, ideating, and writing the scripts for this series in real time. Apart from that, we lost all footage months later, and had to narrow down the entire series.

For the other signature series, we always had to record post-working hours because it involved real drinking and genuine reactions, so it took quite a lot of overtime for all members.

Results

2

series created

series created

3-5

hooks/reel

hooks/reel

15+

episodes written

episodes written

I conceptualised and launched two original content series from zero, moving Dring's feed beyond trends and ads towards more meet-the-team content. Also iterated content for these series by trying out 3–5 hook variations per reel.

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