Freelance & Founder experience
·
2026
Always one with
high standards
.
Spent time freelancing as a social media manager and strategist, taking on client work that required building content systems, while running my own strategy practice, frame//work, in parallel.
Challenge
No existing playbook for building my own practice from scratch, and freelancing meant looking for new clients whenever retainers ended. My stability and foundation were shaken.
Identity
Results
Researched and positioned my own practice, frame//work, and when the research revealed a trust barrier the idea couldn't clear, banked it rather than force a launch. Same rigor applied to client work and my own.
