Copywriting & SMM
·
2026
It's
literally
all fun and games.
Owned monthly content calendars end-to-end, aligning strategy with brand goals to drive consistent engagement and platform growth, while extending content ownership into copywriting, product, and cross-functional campaign work.
Challenge
Dring was challenging in the best way because I worked across several sectors - I wrote copy, ads, scripts for reels, helped build games, and I also helped with the calendar, strategy, and production. It was a holistic role for me and I had to juggle several things at the same time - I thoroughly enjoyed the challenge.
Identity
Results
Led content creation across reels, carousels, stories, and static posts, and conceptualised new content series that strengthened brand voice and retention — growing story views from 300–600 to 2,000+ per story, a 100x+ rise in engagement. Took full copywriting ownership on select game projects, extending content beyond social into product and narrative writing. Contributed to Dring's website UI/UX, writing product copy and flagging content-flow improvements. Partnered cross-functionally with design, paid media, and influencer marketing to ship cohesive campaigns, using performance data (engagement, CTR, conversions) throughout to refine content, copy, and video strategy for reach and sales outcomes.
